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MyTravel Group buys cruise brand
MyTravel Group is to purchase Encore Cruises, a Canadian distributor of cruise holidays, from First Choice.
The purchase for around £1.85 million will be completed on July 31, subject to closing conditions.
Mytravel claims the acquisition means its US division, MyTravel North America, which already sells cruise holidays under the Cruise Escapes brand, will become the largest seller of cruise holidays in Canada.
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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