United Kingdom
United States
Asia Pacific
MyTravelLite boosts routes
In spite of its parent company’s misfortunes, MyTravelLite has announced expansion for next Summer.
From 30 March the carrier will offer six more routes out of its base at Birmingham International Airport thanks to the addition of two Airbus 320 aircraft.
The new routes are to Pisa, Rimini, Knock (Ireland), Barcelona, Murcia and Palma. Fares will start at £19 one-way to Knock and £29 one-way to all other destinations. MyTravelLite faces direct competition from Iberia and British Airways between Birmingham and Barcelona.
The no-frills carrier hopes to woo travellers away from Stansted. MyTravelLite managing director, Tim Jeans said: “Our expanded network means ‘good riddance’ to Stansted for thousands of Midlands travellers”.
Fronting the MyTravelLite campaign to promote its fares, is the bright-eyed presenter of BBC Bargain Hunt, David Dickinson, whose catch phrase is “As Cheap as Chips”.
Mr Jeans said he thought Mr Dickinson’s “cheeky chappy celebrity persona” was perfect for the campaign.
Read our previous stories:
15-Aug-2002 MyTravelLite claims strong response to launch
22-May-2002 MyTravel to launch ‘no-frills’ airline
30-Apr-2002 MyTravel to increase proportion of seat-only sales
Mark Jaronski of Explore Georgia on FIFA World Cup 2026
Connecting Small Businesses to Global Tourism Markets: Nate Huff of Tourism Exchange
North Carolina’s Resilience: Wit Tuttell on Recovery and Tourism
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
BA suspending all Heathrow to Abu Dhabi flights
Turkish Airlines flight in emergency landing after pilot dies
Unexpected wave rocks cruise ship
Woman dies after going overboard in English Channel
Foreign Office issues travel advisory for winter sun destinations