Norwegian Cruise Line is moving into the online merchandising business with the launch of NorwegianShop.com.
The new website offers an online shopping experience for guests and travel partners with NCL branded goods for sale such as cooler bags, apparel, and gift vouchers.
The site also lists products branded with the line’s two newest ships, Norwegian Breakaway and Norwegian Getaway.
The site is clearly targeted at customers preparing for a cruise with many practical vacation must-have items such as flip-flops, beach balls and duffle bags, or for shoppers looking for gifts for friends and family.
NCL worked with marketing and ecommerce specialist firm J. M. Field Marketing to develop the website and product range.
