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Asia Pacific
NCL to set up Hong Kong cruise base
Norwegian Cruise Line plans to set up in Hong Kong as a base to launch in the Asia cruise market.
“This is a very big deal for us,” said Norwegian president and COO Andy Stuart.
“We have hired senior people to make sure that we do it in the right way. We are putting a team in place and building a plan that makes sense for the short term and also for the longer term.”
Norwegian tapped Hong Kong based Bill Harber, former vice president of market development at Carnival Asia, who will become Norwegian’s president and managing director for Asia.
“We would look at taking a ship to Asia for our regular distribution channels – Europe, North America, Australia. That is one opportunity and it is easier to do and quicker,” Stuart added.
“The second opportunity is to take a ship out to Asia for Asians which would be more complicated. They would have different itineraries as a European doesn’t want to do a three-day cruise in China, they would want to do a much longer one that covers all the hot spots in Asia.”
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Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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