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Nearly half of Brits will spend less on holidays, says online poll
Nearly half of Brits will spend less on their holidays this year, according to a poll of 2,482 people.
The survey, by digital research experts eDigitalResearch and industry trade body IMRG (Interactive Media in Retail Group, found 47% of people are planning to cut their holiday spend.
Over half (57%) of respondents said the economic slowdown will make them more likely to shop online for holidays in 2009, with 58% stating they are primarily influenced by price.
“Interestingly for the travel operators, the index has highlighted that 32% of people will not use a travel agent to research their holiday before buying online,” said Michelle Fuller, director of eDigitalResearch.
“However, 13% of the respondents do not use the internet at all.
“The travel sector has undoubtedly witnessed a shift in consumer behaviour driven by making budgets work harder.â€
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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