United Kingdom
United States
Asia Pacific
New accommodation-only brand goes live
Accommodation only brand Alternativa Hotels is set to go live today backed by former Thomas Cook director John Davis’s new company emc3i.
The new brand is initially targeted at the North and South American, UK, Eastern European and Latin/Italian markets and is available in three languages, rising to 11 by 2010.
Three dedicated sites to run in unison to service each targeted market sector have been estbalished – www.alternativahotels.com www.alternativahoteles.es and www.alternativahotels.it.
Featuring more than 70,000 hotels and apartments in over 100 countries throughout the world, the company offers seamless navigation, quick and easy look to book, Geo mapping and claims to provide the cheapest prices at any given time.
Davis said: “Alternativa Hotels is unique in providing market dedicated sites in three languages, and will maximise the appeal to a wider audience, making travel more affordable and accessible for everyone worldwide.
“While the accommodation-only market in the UK is well established in other territories the concept is still in its infancy, making Alternativa Hotels a front runner to establish a strong presence in new regions and markets.
“We are confident that our extensive portfolio of competitive and bookable products, will attract important customers who expect, live pricing, latest deals, quality, choice and security at the very least from today’s online providers.â€
by Phil Davies
Phil Davies
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