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New Australian tourism strategy revealed
A ‘national tourism investment strategy’ has been released by the Australian government.
The strategy, subtitled ‘Investing for our Future’, covers a broad range of issues of interest to several government portfolios, and makes recommendations to the industry and all levels of the state for future action.
The country’s tourism minister Fran Bailey said developing a consolidated government response to the strategy would be a priority in the coming months.
“Investment in tourism is vital to the long term sustainability of the industry, and is critical to ensure Australia remains at the forefront of an increasingly competitive industry,” she said.
International visitor arrivals are forecast to increase significantly in the next 10 years, from the 5.5 million tourists in 2005 to 9.1 million by 2014.
Independent research undertaken to support developing the strategy, estimated that about A$86 billion of investment is required over the next 10 years, particularly in accommodation and attractions, for the industry to meet the forecast increases in demand.
“I encourage the industry to embrace the messages in the strategy and make progress towards improved investment in the tourism industry.”
The strategy can be viewed at http://www.industry.gov.au/tourisminvestment
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