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New Bahamas hotel targets UK with dedicated trade sales team
Ahead of its official opening, new Bahamas hotel British Colonial Nassau is tapping the UK and Irish travel agent community.
The hotel is set to debut in December 2023.
It is introducing a dedicated trade sales team to raise its profile and educate agents.
Newly appointed representation agency, SILVA LINING will work to bolster key sales relationships and ensure agents are up to date on the product.
It will also educate agents via strategic incentive offers and thorough training sessions.
Suzy Trott, Director, SILVA LINING, said: “The British Colonial Nassau product is stunning and I’m excited to be bringing it online for UK and Irish agents.”
“In the run up to the official opening, we want to support the UK market by boosting the brand’s presence.”
“We have lots of trade focused initiatives planned to clearly define the property.”
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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