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New commercial chief for TUI Travel’s adventure arm
TrekAmerica managing director Martyn Shapter is taking up a new position within TUI Travel as commercial director of its adventure division.
In the newly-created role he will be responsible for more than 15 brands, including Exodus, Quark, Peregrine, The Adventure Company, The Imaginative Traveller and Headwater.
The move follows TUI’s acquisition earlier this year of Adventure Tours Australia (ATA), which came under Shapter’s TrekAmerica/OzXposure group umbrella.
This group is being split in two, one part comprising all American operations, including TrekAmerica and Footloose, and for which a new managing director will be appointed.
The other division will handle all Australian and New Zealand operations and is to be headed by Ken Hart, formerly owner and CEO of ATA.
The overall Adventure division is headed by managing director Colin Stump.
Shapter, who has headed TrekAmerica for 18 months, said: “It’s a very exciting new position and I am delighted to be working as Colin’s number two.
“The plan now is to continue the division’s growth in this sector.
“We will be reviewing further acquisitions and also take advantage of optimising the operations of our fantastic portfolio of leading adventure, having all the businesses better co-ordinated.”
by Phil Davies
Phil Davies
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