Sabre Corporation announced a new strategic alliance with Sydney-based Airline Rep Services, part of CVFR Travel Group.
Under the agreement, Airline Rep Services will promote Sabre solutions to travel agents in Fiji and across the South Pacific islands.
This new alliance will bring local representation into Fiji, while growing Sabre’s distribution presence across the South Pacific region.
Aided by Airline Rep Services, South Pacific travel agents will be better able to access Sabre’s tech, including Sabre Red 360.
It unlocks a full suite of bookable content, including NDC offers, flights and lodging.
“With strong travel demand in Fiji and the South Pacific, it is imperative that travel agents across the region have access to the right tech solutions,” said Ram Chhabra, CEO, CVFR Travel Group.
“We’re thrilled that we have entered into this timely alliance to give agents the solutions they need.”
CVFR Travel Group was established over 30 years ago.
It has offices in Sydney, Melbourne, Brisbane, Perth, Auckland, and Fiji.
The Group comprises four independent divisions in consolidation, airline representation, destination management, and Government Visa outsourcing.
The office in Nadi, Fiji will be the focal point for the new alliance with Sabre.
It will serve as a dedicated space to bring travel agents together for joint engagements and training.
