There could be a big jump in British holidaymakers heading down under for winter sun according to latest trends analysis by Taboola.
According to new readership data, Australia is the most read about winter holiday destination, and almost twice as popular as South Africa – despite being almost double the distance from the UK.
Taboola analysed readership trends across its network of UK media publishers from recent weeks, to identify which warm weather destinations are being read about.
It says views of articles related to Sydney have increased over 35% in the last 45 days.
Taboola analysis also found Tokyo is also increasing in popularity even though it is not a traditional warm weather winter destination.
According to Taboola’s readership data from the last 45 days, the top 10 warm weather winter holiday destinations for Brits this year are:
1) Australia – 3.9m page views
2) The Caribbean – 2.4m page views
3) South Africa – 2.1m page views
4) Egypt – 1.8m page views
5) Mexico – 1.7m page views
6) Dubai – 1.2m page views
7) Thailand – 850k page views
8) Miami – 800k page views
9) Tenerife – 594k page views
10) Morocco – 386k page views
Dave Struzzi, Communications Lead, Taboola said: “Readership data provides a unique insight into Brits’ likely travel plans this winter and tells two very different tales.”
“On one hand, interest in warm weather destinations like Australia, The Caribbean and South Africa is spiking, highlighting strong demand for long haul trips this winter.”
“Simultaneously, readership of articles around staycations, Christmas markets and traditional European winter destinations such as Germany are also on the rise.”
