San Francisco Travel‘s new CEO, Anna Marie Presutti recently visited the UK to update the travel trade on what’s new for 2025 and beyond.
With San Francisco a host city for the 2026 FIFA World Cup, there is much to look forward to.
This year also sees a host of new attractions, entertainment, culinary experiences and more.
Here’s what new, coming to San Francisco in 2025:
The Counterculture Museum opened in spring at the famous corner of Haight and Ashbury streets; this new museum explores San Francisco’s legacy as the heart of cultural movements, from the Beat Generation and Summer of Love to LGBTQ+ rights.
The 55th annual San Francisco PRIDE celebration will take place 28-19 June and Chinatown Pride will be coming back on the 24 May.
Tyler Florence’s Wayfare Tavern debuted its highly anticipated and expansive new location in late April, and Foreign Cinema is hosting a five-night OG guest chef series with San Francisco culinary icons like chefs Bruce Hill (Bix, Zero Zero) and Jeremiah Tower (Stars).
The historic Castro Theatre is targeting a late 2025 opening following a multi-million-dollar renovation of the century-old Spanish Baroque theater, which opened in 1922.
This year marks the 25th Anniversary of Hardly Strictly Bluegrass. Held annually in Golden Gate Park, Hardly Strictly is one of the largest free music festivals in the US.
This year marks the 20th anniversary of the Museum of the African Diaspora (MoAD). The museum closed in March for interior upgrades and will reopen in October to celebrate its anniversary.
San Francisco is hosting another once-in-a-generation musical celebration in honor of the 60th anniversary of the Grateful Dead, with Dead & Company performing a three-day commemorative concert in Golden Gate Park. The Grateful Dead emerged from San Francisco’s Haight-Ashbury neighborhood in the mid-1960s, becoming a defining band of the “Summer of Love” era.
