Starwood Capital Group has unveiled a new extended-stay brand, called Uptown Suites.
Hotels will feature ‘upscale amenities for guests on an economy budget,’ the company says following the launch of the first property in Concord, N.C.
Another 10 Uptown Suites properties are expected to open by 2019, in Colorado, Florida, Tennessee, Texas, Virginia, and other states.
Primarily new builds, accommodations will be ‘apartment-like studio suites’ with high-speed wireless Internet connections, high-definition smart televisions and full kitchens amenities.
Properties will be managed by InTown Suites, an extended-stay operator which already has 188 locations in 22 states.
"We are thrilled to launch Uptown Suites as we deepen and expand our commitment to provide an extended-stay experience for our guests," said Jonathan Pertchik, InTown Suites chief executive officer.
"Uptown Suites aims to transform the economy extended-stay experience for our guests."
The brand is being touted as ‘Connected, Convenient and Comfortable’ with expansion targeting regions with strong job and population growth.
