The Travel Network Group has launched new logos for each of its brands to give them a ‘fresh, new contemporary look’.
The new branding – for Worldchoice, Worldchoice Plus, TTA and The Travel Network Group – will be rolled out over the next 18 months, supported by an extensive internal and external communications programme.
CEO Gary Lewis said the rebrand reflects the transformation of the group over the last decade, during which time membership has grown from 600 to 968 and is set to top the 1,000 mark later this month.
He said the group has gone from being purely commercial, with a ‘club atmosphere’ to offering a host of ‘value-added’ resources, including marketing, banking, and insurance.
"This is not rebranding for the sake of rebranding," he said. "This really is a demonstration to our members and their customers of the transformation of the group."
He said The Travel Network Group has been working on the new look and feel for these brands over the last 12 months, with feedback from members.
The new portfolio of brands comes as the group celebrates the 40th anniversary of the Worldchoice brand, the 25th birthday of the Travel Trust Association (TTA) and 10 years since the two organisations came together to create The Travel Network Group.
Earlier this year new branding was also created for Independent Travel Experts (ITE), the Group’s homeworking division; Honeycomb, its dynamic packaging platform and Cruise Club Concierge, its cruise tour operator.
