MELBOURNE – Melbourne Convention + Visitors Bureau (MCVB) has added one of Australia’s premium wine regions to its AIME 2010 Pre Touring Programme for hosted buyers.
The Yarra Valley, located one hour’s drive from Melbourne’s CBD, is a world renowned wine region known for its five star resorts and conference facilities, nature based experiences and gourmet food.
MCVB’s CEO, Sandra Chipchase said that the AIME 2010 Pre Touring Program would offer more diversity than ever.
“Last year we doubled our number of pre tours giving hosted buyers a choice of eleven different options. The programme was so successful that we decided to increase it to thirteen pre tours, to offer even greater diversity.
“We’ve added three new regional Victoria destinations – Yarra Valley, Southern Grampians and Mildura.”
AIME 2010, 18thAsia-Pacific Incentives & Meetings Expo, will be held on March 2-3 at the Melbourne Exhibition Centre, Australia, with pre touring commencing on Saturday, February 27.
The thirteen pre touring programs are available in half-day, full-day or two-day one night options.
Pre touring is available exclusively to AIME 2010 hosted buyers and bookings can be made directly in the Hosted Buyers Zone of the AIME website: www.aime.com.au
To apply to be hosted to AIME 2010 visit www.aime.com.au.
Buyers who register and qualify for the Hosted Buyer Programme by October 31 will receive a 10 percent discount on the registration fee.















