Tampa’s Hillsborough County tourism achieved a new record in February with $133,480,741 in taxable hotel revenue, making it the best performing month in the county’s history.
It was also the fifth-straight month exceeding $100 million.
February’s 86.7% hotel occupancy is 6% higher than the same period in 2024, combined with an Average Daily Rate of $213.50 and Revenue Per Available Room of $196.06.
Since September 2024, this is the sixth straight month of new revenue benchmarks for each respective month.
“February’s unprecedented hotel revenue is the latest indicator of the strength of Tampa Bay’s hospitality industry thanks to the unity of effort and purpose shared by county and municipality leadership,” said Visit Tampa Bay President and CEO, Santiago C. Corrada.
February’s occupancy rate once again placed Tampa Bay as the top destination among leisure and convention markets according to hospitality data firm, STR.
Tampa Bay continued to see higher occupancy rates, by percentage, than in-state destinations like Orlando, Miami, and Fort Lauderdale, and out-of-state destinations like Nashville, Austin, and Charlotte.
February’s success came from almost 40,000 hotel room nights booked by those attending nearly 80 conventions, meetings, and other gatherings held in Hillsborough County.
