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New report: old tourism won’t survive
New report, NEW GREEN TOURISM: Hundreds of ideas and opportunities for destinations, travel agents, tour operators, accommodation providers, tourist attractions
It’s got a lot to say! In its total 166 pages, the Sustainable Tourism Report and Sustainable Tourism in a nutshell outlines the dangers facing the industry and the amazing opportunities that are on offer.
Reviewing airlines, train companies, cruises, tour operators and destinations – the report unearths 49 effective outbound marketing methods, 55 best practice studies from all over the industry, 100 effective destination marketing methods.
The report also lists 198 short studies of major players in sustainable tourism.
Not only does the report include an activity by activity guide including rail, air, cruises, destinations, travel agents, tour operators and OTAs – but also it reviews new forms of tourism marketing including details of more than 20 major players in the Peer-to-Peer economy.
And there are insightful reports into how we got here, where we are now and where we’ll be tomorrow.
This report indicates that over the next 20 years:
The tourism industry can, and may well address its emissions challenges and its potentially negative social costs. If so, tourism could soar to new heights and not only grasp its true potential as a global driver to a green economy but also be a real global force for good.
The green, experiential, real tourism marketplace could increase dramatically, spurred by a burgeoning global middle class and LOHAS.
With the help of a global emissions trading system and the use of quality carbon offsets, flying may well double as could rail travel reducing in comparative price (without the cost of purchasing carbon offsets).
New tourism – the peer-to-peer economy will continue its surge because of its informality and cheapness and fun-factor.
The reports are out now – there is a special review offer including a copy of the 115 page Sustainable Tourism Report and the 41 page Tourism in a Nutshell both for just £150 (save £50)
Get a free Executive Summary and contents guide and get the offer HERE
Valere Tjolle
Latest Sustainable Tourism Report out today, GET FREE EXECUTIVE SUMMARY AND REVIEW OFFER HERE
Valere
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