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New research targets India’s 50m gays and lesbians
The world’s largest ever research study of the gay, lesbian, bisexual and transgender market will be released by global gay marketing specialists Out Now at World Travel Market in London in November.
Out Now Consulting says the inclusion of India into the LGBT2020 research study nearly doubles the population reach of their annual global survey into LGBT communities worldwide.
India is home for up to 50 million gay and lesbian adults and brings the number of countries in the LGBT2020 survey to 25.
Darren Cooper, senior consultant for Out Now Global based in London said, “Getting to grips with social, workplace, travel and tourism issues faced by LGBT people in India is imperative.â€
The LGBT2020 research study will collect information on the demographics, consumer spending habits, work attitudes and discrimination, as well as travel aspirations – and reveal the potential value of this market for the very first time.
World Travel Market chairman Fiona Jeffery said the research will help “the leading thinkers in our industry to deliver relevant new products and services to meet the needs of this new part of the increasingly important global LGBT tourism marketâ€.
To take part in the world’s largest LGBT study – visit www.LGBT2020.com
Ian Jarrett
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