New Royal Caribbean ship targeting newlyweds and families

Health-conscious newlyweds and families will be a primary target with the unveiling of Royal Caribbean International’s newest ship, Liberty of the Seas, next month.

“The new Vitality wellness program, Explorer Weddings, Adventure Ocean family programming and the Crown & Anchor Society Youth Loyalty Program will offer more diverse options for guests on a Royal Caribbean cruise vacation,” the cruise line said.

The new ship – sharing the title of the world’s largest cruise ship with her sister-ship, Freedom of the Seas – will feature the cruise line’s industry innovations such as the FlowRider surf simulator, full-size boxing ring, H2O Zone water park and 11-route rock-climbing wall. 

Liberty of the Seas will be differentiated by her design and décor showcasing spectacular artwork commissioned by the cruise line in co-ordination with International Corporate Art, according to the cruise line.

For health and wellness enthusiasts, the cruise line’s new Vitality program promotes a more invigorating and rejuvenating vacation through a balanced regimen of food, fitness, spa and shore excursion offerings.

Tai Chi, acupuncture, wellness seminars and even a signature scent will help guests get or stay on track for healthier lifestyles while aboard a Royal Caribbean cruise vacation.

The betrothed and spouses can reinforce their commitment in ceremonies with Explorer Weddings, an alternative and adventurous extension of the line’s existing Royal Romance wedding and vow renewal program.

The cruise line has come up with some creative ideas for marriage. Guests can marry on an Alaskan glacier or in a hot-air balloon, while surfing on Liberty’s FlowRider or scuba diving on the ocean bed, for example.

Enhancements to the Adventure Ocean program will give Royal Caribbean’s younger cruisers a more immersive cruise experience. Adventure Theater by Camp Broadway, New York City’s famed children’s theater group, introduces kids and teens to the world of theater arts.

“With the introduction of Liberty of the Seas, the exciting new programs will provide our guests with even more freedom to create their own unique adventures,” said Adam Goldstein, president, Royal Caribbean International. He added:

“This new ship embodies the brand’s innovative essence in so many ways and will serve as a catalyst for fleet wide enhancements that will take the cruise vacation experience to new levels.”

Report by David Wilkening