New Scandinavian ground transport function lets Sabre travel agencies book customers door to door

Thursday, 12 Sep, 2002 0

Swedish travel agents connected to the Sabre® global distribution system are now able to book and ticket ground transport between the country’s airports and the major cities they serve. Tickets for airport rail, limousine, taxi and bus services can now be printed in travel agencies.

Sabre has worked closely with Scandinavian Airline Systems to develop the new functionality. Ground transport details are included in the customer’s passenger name record (PNR), together with all flight, hotel, car hire and other travel information. The system works in conjunction with Sabre’s existing rail product and agents can make onward bookings on most major Swedish rail services.

The application is free and can be downloaded easily from the Internet from Sabre’s eServices website. Sabre has working closely with all its Swedish travel agency customers to ensure they know how to download and use the new service. They have also been closely involved in the development of this key product.

“Our objective is to get all our 300 Swedish travel agency customers using the new functionality by the end of the year”, said Dawnne Unger, Sabre’s managing director for the Nordic region.

Ms Unger said the Swedish ground transportation functionality was another major break-through for Sabre in the delivery of local content to its customers.

“For a long time we have had the most sophisticated product offering of any of the global distribution systems in the region, particularly when it comes to products that help travel agencies market themselves and differentiate themselves from the competition”, she said.

“We were missing this basic element, though. Now that this is in place it allows us to move forward and capture even greater market share”.

About Sabre Holdings Corporation

Sabre is the leading provider of technology, distribution and marketing services for the travel industry. Headquartered in Southlake, Texas, in the Dallas-Fort Worth Metroplex, the company has approximately 7,000 employees in 45 countries. Sabre reported 2001 revenues of $2.1 billion. Sabre owns Travelocity.com, the most popular travel site on the Web, and GetThere, the world’s leading provider of Web-based travel reservation systems for corporations and travel suppliers. Sabre is an S&P 500 company, traded on the New York Stock Exchange (NYSE: TSG). More information about Sabre is available at www.sabre.com.

Sabre has a dedicated office serving the Nordic region. Sabre personnel, based in the company’s Nordic office in Stockholm, identify the needs of the local market and develop new and existing tools to help local agencies and associates better serve their clients.