New Sustainable Tourism Report – It’s the Economy, Stupid

“It’s the economy – stupid” is the sub title of the 2009 Sustainable Tourism Report, due out next week.

The 5th report “Building and Marketing True Tourism Sustainability in the Eye of the Storm. – It’s the Economy Stupid” Deals in depth with the issues confronting tourism today and offers opportunities for sustainable tourism to take advantage of its inherent strengths to get through the next few difficult years vibrant and enthused.

Said editor Valere Tjolle “We need to be clear that sustainability means all four sides of the equation – Economic Sustainability, Cultural Sustainability, Social Sustainability and Environmental Sustainability. All of them are challenges; all of them need to be engaged with. Two at present – economy and environment – are particularly dangerous. Both the scale of the economic trauma and the horrendous potential of climate change are truly frightening. But the social and the cultural issues are just doing press ups while we’re dealing with the others. Sustainable Tourism needs to be sustainable, now is its chance to prove it. We think that this year’s report will help.”

The 111 page report (including a comprehensive marketing component) is intended as a full up-to-date guide and key tool to sustainable tourism implementation and marketing. It is intended for anyone, at any level, who wishes to take full advantage of the opportunities that sustainability presents.

The report will benefit anyone with an interest in sustainability operating in the tourism industry. In particular:

• Accommodation providers (from B&B’s to international hotel groups)
• Tour operators & travel agents
• Tourism attraction operators
• Ground handling companies & receptive agents
• Meetings, incentives, conference, exhibition organizers & venue finders
• Airlines
• Cruise & ferry companies
• Railway, coach, car hire and other transportation companies
• Tourist boards and destination marketing agencies– local, regional and national
• Community tourism organizations
• Banks & NGO’s with an interest in tourism

VISION on Sustainable Tourism readers can purchase the report pre-publication and both benefit from the report earlier than others AND get a 50% discount.

For full details of the double report (list price UK£200, US$300, EU€240) and the 50% pre-publication discount offer:

email [email protected] for full details and to order

Praise for 2008 Report:

“A refreshing and no-nonsense guide to understanding sustainable tourism and how it sits against the backdrop of global issues we face today. With easy-to-read marketing strategies and lists of key players in the industry, it will assist any tourism stakeholder who wishes to transition to sustainability”
Cherie McClosker, advocate of Phillipines Fair Trade:

“An excellent distillation of the current state of a rather vast domain, but it also conveyed — thanks to your editorial style — the confusion, urgency, and in some cases irony of our situation at this point. I so enjoyed your tone and point of view”.
Linda Rivero of Peace Through Travel:

“Thanks for producing such a fine report. I would like to put up a link from my website to an abstract or summary of your report, so that visitors to my website can order it.“
Kate Daniel of Journeys Ahead

“You did a great job. Your report is very comprehensive and quite complete. Henryk Handszuk” UNWTO Consultant