Red Sea Holidays has appointed Ashley Secker as its new senior trade relations manager.
The Egypt specialist said it was expanding its travel trade sales function, ‘reinforcing its commitment to high street agencies and OTA partners’.
Secker, formerly with Newmarket Holidays, brings more than seven years’ travel experience.
"Demand for Egyptian sunshine holidays has really been hotting up over the last year, so there’s a huge opportunity," he said.
"My aim is simple: get Egypt back on the map as the best value, guaranteed sunshine destination and put Red Sea Holidays at the front of agents’ minds when thinking of Egypt. It’s a big challenge but one I’m passionate about".
The operator said passenger numbers to Egypt have recovered strongly over the last year, driven by price competitiveness versus euro destinations and availability issues that have plagued Spain and the Canaries.
"Market confidence has been returning and we’ve had a great year," said MD Andrew Grant.
"Our trade partners have been a huge part of that. With Ashley on board to give our agents the support they need, we can look forward to even better things in the coming year."
