New UK based cruise line to launch - TravelMole


New UK based cruise line to launch

Monday, 13 May, 2021 0

The first new British cruise line for more than a decade has been unveiled and will commence operations in spring 2022.

Ambassador Cruise Line will offer a premium-value cruise experience, sailing for the British market out of London Tilbury.

It will focus primarily on the over 50’s market with an inaugural short break cruise on 6 April 2022 aboard 1,400-guest Ambience to Hamburg, before sailing a mixed itinerary programme to the Norwegian Fjords and the British Isles throughout spring.

Sales will open in June.

During the first full year through May 2023, Ambience will embark on 33 sailings visiting a total of 88 different ports, in the Baltics St Petersburg, Greenland, the Arctic, and Iceland.

In the winter months a range of expedition style voyages will feature the Canaries, Cuba, the Caribbean, Cape Verde and Scandinavia.

Ambassador Cruise Line’s Chair is Gordon Wilson, formerly President and CEO of Travelport, and the company is supported by a management team with several members previously at Cruise & Maritime Voyages (CMV).

It is led by CEO, Christian Verhounig and supported by CCO, Christopher Coates, CIO, Gary Hides and CFO, Simon Weeks.

"We are hugely excited to launch the first British cruise line in over a decade. It is just what the industry needs right now to reboot the British cruise market and inject confidence into the sector," Wilson said.

"We’re a new company offering a distinctive product but maintaining traditional cruising values which we know are important to our guests."

The new cruise startup has ambitious plans and ‘the travel industry is a crucial partner in this,’ Wilson says.

The company’s trade sales team will be reaching out to agents and encouraging trade partners to sign up to the registration website for more news and information.

It plans to employ about 100 staff in the UK.

 



 

profileimage

TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.



Most Read

Mark Jaronski of Explore Georgia on FIFA World Cup 2026

Connecting Small Businesses to Global Tourism Markets: Nate Huff of Tourism Exchange

North Carolina’s Resilience: Wit Tuttell on Recovery and Tourism

Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns

James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel

Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination

Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics

Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy

Bubba O’Keefe on Clarksdale’s Vibrant Music Scene

Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee

Craig Ray and the Expansion of the Blues Trail

Presenting Mississippi’s Cultural Trails with Katie Coats
TRAINING & COMPETITION

Our emails to you has bounced travelmole.com Or You can change your email from your profile Setting Section

Your region selection will be saved in your cookie for future visits. Please enable your cookie for TravelMole.com so this dialog box will not come up again.

Price Based Country test mode enabled for testing United States (US). You should do tests on private browsing mode. Browse in private with Firefox, Chrome and Safari