Malaysia Airlines has appointed Adrian Keating as regional manager for the UK, Ireland and Europe.
Keating has previously held senior roles at Etihad, easyJet, British Airways and Reed & Mackay.
He will oversee the strategic leadership of all commercial aspects for the UK, Ireland and Europe, focusing on driving sales and revenue performance in the region.
Chief commercial officer Arved von zur Muehlen said: "I am thrilled that Adrian will be joining the Malaysia Airlines team. He brings with him exactly the experience and knowledge we require to develop our long term commercial strategy for the UK, Ireland and Europe."
