A content-driven consumer website with holiday ideas, event suggestions and a travel blog has been introduced by SeaFrance Ferries.
The online booking process has been shortened to allow reservations to be completed in five steps.
The Dover-Calais ferry company claims that site navigation has been simplified and is now more intuitive to enable users to find information they are looking for faster.
The new look www.seafrance.com contains insider information on where to head to in France.
by Phil Davies
