In a bid to get the tourism industry up and running again, the Big Apple is rolling out a $30 million campaign to lure tourists back. New York City Mayor Bill de Blasio announced NYC & Company’s ‘New York City Reawakens’ marketing campaign which begins in June on multimedia and social platforms.
"The city, all five boroughs, are open, vibrant, and ready to safely welcome back visitors and business events," NYC & Company CEO Fred Dixon said.
The Hotel Association of New York City estimates about 224 hotels closed for good during the pandemic, and those remaining are offering heavily discounted rates to fill rooms.
