Tourism Fiji has appointed Colenso BBDO from New Zealand as its new global advertising partner.
The appointment comes after an extensive review that originally involved 67 companies from across the globe.
Six finalists were selected to present creative and strategic recommendations in Nadi, of which Colenso BBDO emerged as the winner.
Colenso BBDO will be required to develop a new Tourism Fiji global brand idea and communications approach. This will be adopted and implemented locally in each of Tourism Fiji’s international markets.
Tourism Fiji is also currently in the process of reviewing PR and social media partners in Australia, New Zealand, North America and Greater China .
by Ian Jarrett
