New Zealand will invite UK travel agents to take part in two of its biggest-ever trade familiarisation and training trips in May.
The tourist board plans to host up to 440 travel agents, including 140 from the UK, Europe, North America and Mexico. They will be flown by Air New Zealand.
A further 300 agents will be invited from Australia.
The agents will be invited to take part in one of 24 fam trips around the regions and will participate in a day-long training workshop.
General manager marketing communications Justin Watson said the itineraries include a wide spectrum of tourism product, and the travel agents will be escorted around the country via planes, helicopters, coaches, boats, motor homes, trains and cars.
"The basic objective is to get as many agents to New Zealand as possible, to experience as much as they can and have an amazing time.
"The travel trade is an extremely valuable tool for engaging with potential visitors, and a well-informed agent is better equipped to promote and sell New Zealand," Watson said.
