New Zealand Tourism and Hospitality Minister Louise Upston announced a NZ$70 million (US$41.7 million) funding package aimed at drawing blockbuster attractions and international visitors. The announcement was done in presence of Prime Minister Christopher Luxon in Auckland on Sunday, saying the investment is designed to jolt economic activity and help the country compete head-to-head with Australia.
The package includes NZ$40 million (US$23.8 million) to lure large-scale international events starting in 2026, NZ$10 million (US$5.96 million) to boost and expand existing events, NZ$10 million (US$5.96 million) to market regional tourism to overseas travelers, and up to NZ$10 million (US$5.96 million) for infrastructure upgrades such as cycle trails. The mix of new and existing funds will roll out over the next two years, with more details on specific projects expected before year’s end.
A budget similar to the one for Queensland
“This investment puts New Zealand on par with Queensland [Australia] and gives us a real shot at hosting the world’s biggest acts,” Upston said. “It will give international visitors even more reasons to explore our country and inspire Kiwis to get out and about.”
The Minister pointed to the ripple effect of past concerts. Fourteen Auckland shows, including Coldplay and Pearl Jam, generated nearly NZ$33.7 million (about US$20 million) and drew nearly half a million fans over three years—as proof of how major events can turbocharge local economies.
The funding comes as tourism rebounds strongly. Overseas visitor arrivals reached 3.39 million in the year to July 2025, up about 169,000 from the previous year, according to Stats NZ, signaling a steady climb back toward pre-pandemic levels.
“Major events—whether global sports showdowns or concerts by the world’s most popular artists—are a bonanza for the cities and regions that host them, supporting jobs and incomes in hospitality, retail and beyond,” Upston said. “New Zealand’s economy is getting back on track, but we know some cities and regions need an extra boost in the short term. We know big events deliver, and we’re stepping up to make them happen.”
