Escorted tour operator Newmarket Holidays has launched a new content-led campaign to mark its 2023/24 programme.
The new “Dream it. See it. Share it.” campaign sees Newmarket Holidays move from Covid referencing to a more upbeat narrative
It reflects a return of travel and positive future.
The campaign, which will run between 6 June and 31 July, is supported by a 15% discount on 15 popular tours, including Scottish Highland Railways; America’s Golden West; and Cape Town, the Garden Route & Big Five Safari.
A 10% special offer has been applied across the majority of other holidays for 2022-24.
Richard Forde, Head of Trade Sales said “The time is right to move away from focusing on the pandemic and instead look towards the future.”
Newmarket Holidays has now resumed the operation of its full portfolio.
The departures of over 180 of the company’s tours and cruises have also taken place in recent months.
“This offer is perfectly timed with our 2023 short haul product being released as well as additional tours for 2024,” Forde added.
“Finally it feels like we’re entering a new chapter of travel.”
The company’s latest campaign runs until 31 July with up to 15% off escorted tours and holidays for 2022, 2023 and 2024.
