Next-gen Hays Travel branch showcases ‘Beyond the Brochure’ AR tech

Friday, 14 Feb, 2025 0

Hays Travel Teesside Park has reopened following a major refurbishment.

It showcases a tech forward next gen agency store complete with a ‘Beyond the Brochure’ virtually augmented wall.

This helps bring holiday experiences to life for walk-in customers.

Teesside Park is believed to be the first travel agent branch in the country to harness this immersive tech, Hays says.

It uses wall and floor projection to create a realistic simulation of land, cruise and experiential holidays.

Jane Schumm, Retail Director of Hays Travel: “We’re now two years into our three-year refurbishment strategy and this is our most technically advanced refit to date.”

“As well as making what is one of our best-performing branches more appealing, our ‘Beyond the Brochure’ wall is an incredibly exciting addition that really gives the branch the wow factor.”

The refurbishment involved extending the shop to increase the number of selling stations from ten to fourteen and the installation of a double foreign exchange bureau.

The new layout and materials used also improve the branch’s energy efficiency and flow, while a faster network means agents can help customers more quickly.

Branch Manager Libby Gray said: “The team love the new branch and think it’s warm, bright, inviting, and innovative.”

“We’ve booked some amazing cruises and our new immersive wall is incredible. It really helps people to visualise themselves on board.”

Learn more about : Hays Travel ( United Kingdom )

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TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.

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