Hospitality firm Next Story Group has officially rolled out new brand Ink Hotels.
It was marked with the opening of Ink Hotel Melbourne Southbank in the city’s waterfront hub.
The brand has a ‘Gen Z mindset’ and is ‘big on personality and style’ the company says.
"Our differentiated brand portfolio enables us to have the right brands in the right locations and to capture key segments in our key markets, including Australia and South East Asia," said Darren Edmonstone, CEO of Next Hotels & Resorts.
Ink Hotel Melbourne Southbank offers 162 rooms spread over 15 floors and features the brand’s signature Urban Commons social public space fo work, play or dining.
It also has a Grab & Go selection of snacks available round the clock.
A second Ink Hotel is slated to open in Singapore in 2021.
