United Kingdom
United States
Asia Pacific
NH Hotel Group joins Global Hotel Alliance
Madrid based NH Hotel Group, which is majority-owned by Thailand’s Minor Hotels, is joining the Global Hotel Alliance and will merge the NH Rewards loyalty programme with GHA’s DISCOVERY in early 2022.
It will then make DISCOVERY as one of the 10 largest loyalty programmes in the hospitality sector, with over 900 participating hotels.
"NH will strengthen the alliance during what has been a difficult period for the hospitality industry, further leveraging our collective buying power and collaborative marketing efforts," said Chris Hartley, GHA’s CEO.
GHA is preparing to launch a redesigned version of DISCOVERY during the fourth quarter of 2021.
It will offer new features, including a digital rewards currency and benefits and offers for local members even when not staying in the hotel.
DISCOVERY was first launched in 2010.
"Being part of Minor Hotels, we are already expanding NH’s presence into new markets, such as Australia. With Minor brands participating successfully in the DISCOVERY loyalty programme for many years, this was a logical step for NH and our customers," said Ramon Aragones, CEO of NH Hotel Group.
Aragones will join GHA’s board of directors.
Minor Hotels operates more than 160 hotels and is a GHA shareholder.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail
Sophia Hyder Hock on Global Social Inclusion in Tourism
Sustainable Tourism: Don Welsh on Community Values and Global Collaboration
Jane Cunningham: Enhancing European Engagement in Tourism
Kristin Dunne: Navigating Destination Strategy
Revolutionizing Mobile Connectivity: Boris Bijlstra on HUBBY eSIM
Capturing Glasgow’s Vibrancy: An Interview with Susan Deighan, Chief Executive of Glasgow Life
Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms
Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand
Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims
TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka
Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences
EU airports bring back 100ml liquid rule
British Airways passengers endure 11-hour 'flight to nowhere'
CLIA: Anti-cruise demos could cause itinerary changes in Europe
Gatwick braces for strike
Co-pilot faints, easyJet flight issues ‘red alert’