Nobu Hospitality plans to open in multiple locations across Thailand after announcing a new partnership with lifestyle real estate group Asset World Corp Public Company Limited.
A memorandum of understanding was inked with the intent to open multiple Nobu Hotels and Restaurants, which will include Bangkok’s first ever Nobu restaurant set to open by the end of this year.
It will be located in a large mixed-use development right in the heart of the Bangkok CBD.
"We are excited to be entering into a new partnership with AWC. Our strategy looking forward is to grow our brand with both regional and national partners so that they can access our business model and strength on a multi-site basis as others have successfully done before," Trevor Horwell, CEO of Nobu Hospitality.
The first Nobu Hotel opened in 2013 in Las Vegas and hotels have since launched in major cities globally including Manila, Miami Beach, Marbella, Los Cabos, Barcelona, Chicago, and London.
