Coastal Vision 3000, a marketing organization for Northwest Florida’s beaches, announced what it called a “groundbreaking relationship†with Travelocity to market the region’s 181-mile Gulf Coast in the Florida Panhandle.
Visitors to Travelocity find a new consumer site, www.thebeachfla.com, where they can now book member hotels and rental units, plus airfare, from their choice of gateways.
“In the coming months, special packages combining air and lodging will be created with airlines from key market cities, and dynamic booking incentives will be launched,†says Coastal Vision.
The beach is served by three airports: the Panama City-Bay County International Airport (PFN), Okaloosa County Airport (VPS), and the Pensacola Regional Airport (PNS).
A new international airport near Panama City Beach will help position Northwest Florida’s beaches as an international destination, according to Coastal Vision.
“Coastal Vision 3000 is an unprecedented effort to bring together business leaders from Northwest Florida’s coastal counties to grow our market to everyone’s benefit,†said “Buddy†Runnells, chairman of Coastal Vision 3000.
Coastal Vision 3000 says it is focused on making Northwest Florida beaches an international destination, attracting new airline service and creating a stronger regional brand identity.
Report by David Wilkening
