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Norwegian makes carbon offsetting part of the booking process
Norwegian is now offering passengers the option to offset the carbon emissions of their flight under a partnership with climate company CHOOOSE.
It claims offsetting will be a ‘simple, integrated part of the booking process’.
Geir Karlsen, acting CEO of Norwegian, said: "Even if commercial aviation technology continues to develop and Norwegian keeps reducing its environmental impact, emission-free flying is not possible today.
"Carbon offsetting is an important tool in managing today’s emissions, and we know that many of our customers would like to compensate for emissions associated with their journey."
When first selecting a flight, Norwegian informs customers how its flights’ emissions compares to industry average.
The CO2 emissions calculation is based on the official methodology of the United Nations’ International Civil Aviation Organisation (ICAO), the International Council of Clean Transportation (ICCT) and Norwegian’s own flight emissions data.
Next, customers are offered the option to offset their calculated carbon footprint directly in the checkout process.
The cost of flying from London Gatwick to New York JFK returrn, for example, will cost £3.82 in economy and £6.74 in premium.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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