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Norwegian names new cruise liner for China market
Norwegian Cruise Line has named the world’s first purpose-built cruise liner for the China market, ‘Norwegian Joy’.
"After closely studying the Chinese cruise market for several years, we wanted to be clear about what we will deliver to our guests on this spectacular vessel," said Norwegian Cruise Line Holdings chief executive officer Frank Del Rio.
"Norwegian Joy will provide the same sense of freedom and flexibility found on all Norwegian Cruise Line ships, but with resort-style vacation experiences and amenities designed specifically with the Chinese guest in mind."
With a capacity of 3,900 guests, the new Breakaway Plus-class vessel will debut in China in Summer 2017.
It includes world-class entertainment, fine international dining, luxury duty-free shopping at sea and a new range of first-at-sea activities onboard.
To support NCL’s expansion in China, the company has opened offices in Beijing (Guomao CBD) and Shanghai (Xintiandi), supporting all three brands in the company’s portfolio – Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas Cruises.
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