Homeworking agency Not Just Travel has rolled out a comprehensive brand refresh.
The rebrand introduces a new visual identity and marketing toolkit to help consultants stand out in the crowded social media space.
It highlights Not Just Travel consultants’ expertise and knowledge.
The refresh was developed in partnership with brand strategists Fridays At Nine, and introduces a new proposition – “We make planning a holiday feel like a holiday” – alongside customisable marketing assets for both digital and print use.
Not Just Travel co-founder Steve Witt said; “Our consultants can often become too focused on promoting offers rather than communicating their personal and proactive customer service. As a result, we have redefined our value proposition.”
The refresh includes a bold new colour palette specifically chosen to increase visibility on social platforms.
Fridays At Nine, which currently works with major consumer brands, has also provided social media assets and training to the network’s consultants.
Not Just Travel consultant Joanne Hyder said: “I am a passionate believer in branding. This strategy is spot on.”
