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Not Just Travel sees four-fold increase in Christmas Day sales
Not Just Travel says it saw a four-fold increase in bookings on Christmas Day compared to last year.
Bookings to Lapland for next Christmas were up 50% while Majorca was the most popular destination overall.
Cruises accounted for 20% of all sales on Boxing Day, said Not Just Travel co-founder Steve Witt, although domestic holidays were the best sellers overall.
Not Just Travel booking statistics:
Top destinations:
1 Lapland
2 USA
3 Spain
4 Maldives
5 Turkey
6 UAE
7 Greece
8 Italy
9 Indonesia
10 Caribbean
Boxing Day Sales:
* 20% of bookings were cruise
* 40% long haul
* 20% short haul
* UK holidays was number one destination
* Followed by Cape Verde and Turkey
* Average booking value was £2305
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Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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