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NSW visitor economy scores big boost from Women’s World Cup
The FIFA Women’s World Cup Australia & New Zealand 2023 generated a $2.98 billion rise in travel and retail spending in New South Wales.
Financial infrastructure platform Airwallex also noted packed out pubs, clubs, parks and public venues across NSW, as well as record high FIFA Women’s World Cup TV viewing figures.
“In the current environment this has been a screamer of a goal for the Australian economy,” Airwallex ANZ GM Luke Latham told The Australian.
“The world game is living up to its name with our tracker showing international visitors have so far spent an extra $4.53 billion at Australian hotels and retailers.”
The Matildas’ semi-final against England at Stadium Australia had an attendance of 75,784 people, with a further 11.15 million watching on TV.
The match attracted an almost 90% commercial share of viewers during its timeslot.
The FIFA Fan Festival in Darling Harbour saw more than 224,000 fans throughout the tournament.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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