New York City’s latest tourism promotion initiative will focus on the familiar as well as under the radar experiences.
NYC & Company launched a new $15 million campaign called ‘True York City’ which will pair iconic sights with a deep dive into local neighborhoods and their unique experiences.
To showcase the campaign a new website was launched at nycgo.com/famousoriginal
Ads will also run across the US and in 16 international markets and social media channels.
"We’re encouraging travelers to New York City to go beyond the selfie, to go beyond their top bucket list, and explore and engage more deeply with the destination," said NYC & Company CEO Fred Dixon.
Themed exploration such as ’15 Cool Subway Stations’ and ‘New York’s Three Big Chinatowns’ will be showcased.
Travellers are being encouraged to share their experiences via hashtag #TrueYorkCity.
"When people think New York City, they think authenticity," said Mayor Bill de Blasio in a statement.
"As the safest and most dynamic big city in America, we have endless cultural offerings that continue to make the five boroughs a global draw for tourists. But now with ‘True York City,’ we can give those travelers an even more genuine, bona fide New York City experience."
After earlier pessimism over a possible ‘Trump Slump,’ NYC & Company is now touting expectations for a record 61.8 million visitors by the end of 2017.
