Ogilvy to co:author Sustainable Tourism Marketing Guide

International marketing agency is to provide state of the art information for the global sustainable tourism industry.

Ogilvy London is to co-author this year’s Sustainable Tourism Marketing Guide.  The international marketing agency is to provide state of the art information for the global sustainable tourism industry.

The 2011 marketing guide will now incorporate big new opportunities for sustainable tourism.
Founded in 1948, Ogilvy operates in more than 70 markets. Ogilvy’s London office incorporates nine companies offering marketing services – from advertising to direct marketing to PR and SEO.

Ogilvy has worked with numerous travel and tourism organisations over the past five decades, and the London office currently works with clients including British Airways, Expedia, IHG and the Brazilian Tourist Board.

The organization recently founded OgilvyEarth. which is particularly interested in helping brands harness the power of sustainability.

OgilvyEarth partners with brands to use sustainability to drive brand value, achieve long-term growth and increase profits working with global brands including Coca-Cola, Unilever, DuPont, the Environmental Defense Fund, Kraft, IBM, the WWF and the United Nations.

The Sustainable Tourism Marketing Guide 2011. is a report absolutely specific to the vast range of opportunities available to sustainable tourism initiatives – to utilise proven marketing techniques and generate quality business – sustainably and extremely effectively.

The Sustainable Tourism Marketing Guide is part of the Sustainable Tourism Report Suite which includes:

The Sustainable Tourism Minister’s Briefing 2011 which will survey 2010 events, the market for sustainable tourism and the major current players. Simply all a busy minister or high level professional needs to know to access the sustainable tourism industry.

The NEW Sustainable Destination Report 2011 which will provide both a report on the current progress of destinations towards sustainability and a guide to the most powerful and effective initiatives and methods bringing really beneficial and sustainable tourism to destinations everywhere.

The Sustainable Tourism Report 2011. Now in its 9th year this definitive, comprehensive annual report provides everything that a travel and tourism professional needs to know about sustainable tourism both from outbound and an inbound aspects.

The Tourism and Carbon Market Guide 2011. Global warming is by far the biggest challenge the travel and tourism market has ever faced – but there are many opportunities too, for the second year, this guide sets out to survey the industry,  and offer the opportunities.

SustainableTourism2011 is designed to enable you to communicate all the basic information about sustainable tourism benefits to your stakeholders, suppliers, network, employees and partners – in a truly accessible and engaging format.

Supporters of the Sustainable Tourism Report Suite 2011 include: Discover Ltd, Cape Town Tourism, Change for Tomorrow Ltd., Six Senses Resorts & Spas, Innovation Norway, Virgin Holidays, Association of British Travel Agents, Thomas Cook Ltd., Ogilvy Public Relations

For the 2011 specifications, prices and current special offer email [email protected] NOW.

Just a few comments about the Sustainable Tourism Report Suite 2010: “Very useful and insightful report would recommend” Thea Chiesa World Economic Forum.“The report is an inspiration” Ingunn Sornes Innovation Norway “The report makes it easy to do our work” Dagmar Schrieber Kazakhstan Tourism Association”

Report subscribers and purchasers include these and more organisations: Change for Tomorrow, Booz & Co, UNWTO, Association on British Travel Agents, World Economic Forum, Innovation Norway,  Eihab Oman, MCI Management Center Innsbruck, Sustainable Travel International, Mesoamerican Reef Leadership Program, Singita Africa, Ecole Hoteliere de Lausanne, Kazakhstan Tourism, Rezidor Hotel Group, Internationale Fachhochschule Bad Honnef , WWF, Ogilvy PR, Sustainable Side of the Street, Northern Ireland Tourist Board, University of Brighton, Tourism Ireland, The Nature Conservancy, Cleaner Climate, Virgin Holidays, Micato Safaris, Hilton Hotels Corp, Visit Britain, Visit England, Visit Scotland, Canada Tourism, Tourism Innovation Group, Dublin Institute of Technology, Sabre Holdings, EplerWood Consultancy, Nichols Tourism Group, The Adventure Company, Exclusively Canada, University of Wales, University of Guelph, Sustainable Side of the Street, IFC, Discover Ltd, Griffith University, Australia, Yukon Tourist Board, Ipswich College, Prince of Wales International Business Leaders Forum, The Tourism Company, Citizen Development Corps, University of Hertfordshire, Disney Corp, Anglia Ruskin University, Kidderminster College, Olive Green Group, Six Senses Group, and many, many more.