The Florence Tourist Board (APT) has launched a campaign “The Fiorino Effect” that provides American tourists visiting Florence from May 15 – December 31, 2008 with discounts at participating hotels, restaurants, theatres and exhibitions.
The promotion aims at reducing the impact that the current dollar-euro exchange rate has on American purchase power when visiting Italy and Florence.
The promtion will take off on May 15, 2008, with Il Genio Fiorentino, a 10-day festival that includes music, fashion, arts, literature and science, opens to the public.
The festival is aimed at showcasing the beauty and history of Florence and to recall the time when Florence played a significant role. The Fiorino, for over two centuries, was the most used coin in Europe.
The “Fiorino Effect” campaign helps US visitors to reduce the cost of their stay in Florence, American tourists coming to Florence from May 15 till December 31,2008 will have 10% off of their stay in participating hotels of Florence and its province and meals at participating restaurants. Participating museums and theatres will also be offering discounts on their entrance fees to exhibits, concerts and productions.
When guests reserve their hotel room/s, they must mention that they are American and wish to avail of the promotion. They will have to download the voucher, with the image of the Florin on it, and bring it with them during their stay in Florence. The hotel will validate the voucher enabling them to access to a 10% discount on the cost of their meal in restaurants, a 20% discount on the exhibits scheduled for the 2008 season in the Palazzo Strozzi and free entrance to the Palazzo Medici.
Visitors will also be entitled to a 15% discount on the performances held in the Teatro del Maggio Musicale Fiorentino.
Report by Chitra Mogul
