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Online sales grow for Holidaybreak
Four out of every ten bookings for Holidaybreak’s group of companies are now made online, the company has revealed.
In a trading statement, it said the Internet now accounts for 40% of total sales and “continues to grow.”
But current trading appeared patchy, according to the statement, with hotel breaks through Superbreak currently 3% below 2005 levels.
“This decline was anticipated but the recovery in demand post Christmas, particularly into London, has so far been slower than expected,” the company said. “But online sales continue to grow well and are up 10% on the comparative period last year with encouraging take up of our travel agency website by high street outlets.”
There was no breakdown of online sales for the hotel division although it is significantly higher than the group web sales of 40%.
Adventure Travel through Explore Worldwide and RegalDive, is up 11% but its camping division, through Eurocamp and Keycamp – both a cause of concern in recent years – is down 7% against a reduction in capacity of 16%.
“We are 75% booked for the whole season, slightly ahead of plan and last year,” Holidaybreak said. “Th emphasis to date has been on getting better low season occupancy.”
It said “selected international growth” in “attractive markets” would be pursued with the company expecting to deliver double-digit margins.
It interim results for the six months ending March 31 will be announced in May.
Report by Steve Jones
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