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Online travel spending reaches new heights
Friday, 02 Aug, 2005
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Online travel spending reached $5.1 billion in June, up 25% over the same time last year.
The figures came from comScore Media Metrix’s monthly analysis.
Hotels and resorts represented the strongest category, growing another 9% to almost 35 million visitors in June.
The InterContinental Hotels Group and Marriott were among the Web’s highest-gaining properties.
The cruise subcategory gained 5%; Carnival led all lines with 2.1 million visitors.
June’s warm weather and vacation popularity propelled visitation, said comScore Media Metrix.
“Many Americans also turned to car rental sites to help plan their trips. Traffic to that category increased by 5%,” the company said.
Report by David Wilkening
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