ONYX Hospitality Group unveiled its growth strategy plans at the recent ITB China 2025 in Shanghai.
China is one of ONYX’s the top three geo-source markets.
“We continue to see robust performance from the Chinese market in 2025, across both leisure and MICE segments,” said Yuthachai Charanachitta, CEO of ONYX Hospitality Group.
“Our approach this year is agile and data-driven—responding to shifting travel behaviours, particularly last-minute bookings and the need for flexibility.”
At ITB China, ONYX showcased newly opened and strategically significant properties including:
Amari Colombo, Sri Lanka – A landmark beachfront hotel
Amari Vientiane, Laos – A new entrant to the group’s Indochina portfolio, in the heart of the Laotian capital.
Amari Bangsaen, Thailand – Positioned as both a rising leisure destination and an emerging MICE hub, this property plays a key role in ONYX’s strategy to expand into secondary destinations. Amari Bangsaen offers close proximity to Bangkok and Pattaya.
ONYX continues to strengthen its City MICE and Urban MICE footprint with versatile event venues situated in prime city centres.
Amari Bangkok and Amari Pattaya remain flagship MICE destinations thanks to their strategic locations and comprehensive meeting facilities.
In line with ONYX’s brand evolution, several properties have undergone repositioning to better meet the needs of their distinct guest segments.
Oriental Residence Bangkok has been elevated into a luxury urban sanctuary, catering to high-end travellers who seek spacious residences, and personalised services.
Amari Don Muang Airport Bangkok is now positioned as a premier transit and MICE hotel, offering convenience with direct access to Don Mueang International Airport via a covered walkway. It is equipped with modern event facilities and easy connectivity to Bangkok’s city centre.
