Asia based ONYX Hospitality Group has outlined its strategic direction for the remainder of 2025.
The focus is on regional expansion as it unveiled the launch of ONYXRT, a new real estate investment trust.
Group revenues exceeded THB8.7 billion in 2024 with gross operating profits of over THB 3.4 billion.
It currently has 42 properties operating across Thailand, Malaysia, China, Hong Kong, Bangladesh, Sri Lanka, and Laos.
ONYX is set to reach a milestone of 50 properties by the end of 2025, and 70 by 2028.
“We are committed to strategic, sustainable growth, not just in volume, but in the quality and diversity of experiences we offer,” said Yuthachai Charanachitta, CEO of ONYX Hospitality Group.
“Our expansion pipeline reflects our ambition to lead the region’s mid-sized hospitality space.”
The Group continues to strengthen its core brands:
Amari upper-upscale brand is expanding with recent openings in Colombo (Sri Lanka), Vientiane (Lao PDR), and Bangsaen (Thailand).
OZO upper-midscale segment is gaining traction in Thailand and Malaysia with new openings such as OZO Medini.
Additionally, upgrade plans are also underway at key properties including Amari Don Muang Airport Bangkok, Amari Buriram and Amari Phuket.
Also, ONYX Hospitality Group is investing in digital platforms, CRM, and Martech systems to deliver more personalised guest journeys.
It has inked strategic partnerships with banks, airlines, and lifestyle brands are also expanding ONYX’s marketing ecosystem and loyalty programme.
In a significant asset-light growth strategy, ONYX has submitted a filing to Thailand’s Securities and Exchange Commission (SEC) to establish ONYXRT, a leasehold real estate investment trust (REIT).
The REIT will initially invest in four properties:
Amari Bangkok (avg. occupancy 82%)
Amari Pattaya (avg. occupancy 80%)
OZO Pattaya (avg. occupancy 89%)
OZO Phuket (avg. occupancy 86%)
Dr. Natkawin Jiamchoatpatanakul, Managing Director of ONYX Hospitality REIT Management Co., Ltd said: “ONYXRT distinguishes itself through a curated portfolio of high-occupancy assets in prime Thai destinations under two trusted brands. This provides a strong foundation for long-term returns and future expansion.”
ONYXRT is being managed by ONYX Hospitality REIT Management Co., Ltd., with SCB Asset Management as trustee.
