Thailand-based ONYX has been appointed to operate a 60-room football themed hotel in Thailand’s North Eastern province, Buriram.
The Buriram United hotel is owned by Buriram United Sport Hotel Company and will be operated by ONYX Hospitality Group under the Amari brand.
President of Buriram United Football Club, Newin Chidchob said: "Amari Buriram United is one element of a project I am investing in to ensure Buriram becomes one of the country’s top five tourism and sports destinations able to attract both local and foreign tourists.
"In 2014 we will be adding an international motor circuit to the stadium complex."
ONYX president and CEO, Peter Henley, said sports tourism had huge potential and was an emerging market for both domestic and international visitors to Thailand.
Amari Buriram United has been designed to look like a football stadium with most rooms looking into a central area that includes a mini football field and swimming pool
Inside the hotel, guests will enjoy ‘players changing room’ style bathrooms and a themed restaurant with bench style seating, replicating team-style dining.
The property is scheduled to open by the end of the year.
