The Queensland Tourism Industry Council says a new $48 million strategy will help to maintain the state as Australia’s major tourism drawcard.
State Cabinet has approved the package, which aims to generate cooperation between industry and government, and to foster investment in the sector.
Council chief Daniel Gschwind says promoting top Queensland tourist spots to key international and interstate markets will also be a feature of the plan.
“Australian consumers are bombarded constantly with overseas destinations who are promoting very heavily into this country,” he said.
“We also, internationally of course, face many choices as consumers so we have to make sure that Queensland and Australia for that matter stays top of mind and stays competitive.”
Mr Gschwind says all segments of the tourism industry will benefit, including small regional operators and the state’s well-known destinations.
“It is always difficult for operators, particularly smaller ones, to keep their engagement alive,” he said.
“That’s why it is important for our organisation, the Queensland Tourism Industry Council, to work with both the industry on one hand and also work with the government departments to keep that partnership alive.”
