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Orbitz beats out Expedia for rental cars
Reputation has risen in the past year to become the top factor in rental car decisions, says a new study.
Said Bonny Brown, director of research at Keynote Systems:
“As the online travel and online rental car industry matures the product offerings are gaining more variation and differentiation.”
That factor is having an impact on brand reputations, she added.
“Price satisfaction, the online reservation process and the rental car search process also remain leading factors for brand and conversion,” said the Keynote Report.
The survey also found that Orbitz was No. 1 in the Keynote Customer Experience Rankings, marking the first time any site has ranked ahead of Expedia.
“Orbitz success was driven by its brand perceptions and its strong performance in price satisfaction, the rental car search process and overall site design and organization,” said the report.
Online customers were particularly pleased with the Orbitz Matrix Display, which offers a one-page graphical view of different rental car options and prices.
Travelocity continues to rank the best in terms of price satisfaction and Expedia continues to rank the best in driving customers booking or rental intent, according to Keynote.
Report by David Wilkening
David
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